Privacy Policy

People's Choice Realty ("we," "us," or "our") operates floridacashbackrealtor.com. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site or interact with our advertising, forms, and communications.

By using our Site, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Information You Provide to Us

When you fill out a contact form, lead form, or request a consultation, we may collect:

• Full name
• Email address
• Phone number
• Mailing address or area of interest (e.g., city/region in Florida)
• Information about your home buying preferences, such as budget range, timeline, and property type
• Any other information you voluntarily provide in messages or forms

Information Collected Automatically

When you visit our Site, we and our service providers may automatically collect:

• IP address
• Browser type and device information
• Pages visited and time spent on the Site
• Referring website or advertisement
• Cookie and similar tracking data

2. How We Use Your Information

We use the information we collect to:

• Respond to your inquiries and provide real estate services
• Calculate and communicate your potential commission rebate
• Contact you by phone, text message, or email regarding your home buying needs
• Improve our Site, marketing, and advertising
• Measure the performance of our advertising campaigns
• Comply with legal and regulatory obligations, including Florida real estate licensing requirements

3. Google Analytics

We use Google Analytics to understand how visitors use our Site. Google Analytics uses cookies to collect information such as pages visited, time on site, and general location data. This information is aggregated and does not directly identify you by name.

You can opt out of Google Analytics tracking by installing the Google Analytics Opt-Out Browser Add-on. For more information, visit Google's Privacy & Terms.

4. Google Ads, Conversion Tracking & Remarketing

We use Google Ads, including conversion tracking and remarketing/retargeting features. This means:

• We may use cookies to track when you click on one of our ads and later take an action on our Site (such as submitting a form), so we can measure the effectiveness of our advertising.
• We may show ads to you on other websites or platforms based on your prior visits to our Site (remarketing).
• If you submit a lead form directly within a Google ad ("Lead Form Extension"), the information you provide is shared with us through Google in accordance with Google's Privacy Policy.
• We may use "Enhanced Conversions," a feature that securely matches a hashed (encrypted) version of information you provide us with Google to more accurately measure ad performance.

You can adjust your ad settings at Google Ads Settings.

5. CRM and Lead Management — Go High Level

When you submit your information through a form on our Site or through our Google Ads campaigns, your information is stored and managed using Go High Level (GHL), a third-party CRM platform.

Go High Level helps us: store and organize your contact information; send you follow-up emails, text messages, and phone calls; schedule appointments and consultations; and track communications related to your home buying process.

For more information, review Go High Level's Privacy Policy.

Text Messages and Calls

By providing your phone number, you consent to receive calls and text messages from us, including automated or templated messages, related to your real estate inquiry. Message and data rates may apply. You may opt out of text communications at any time by replying "STOP."

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to operate and improve our Site, understand how visitors interact with our content, measure advertising performance (Google Ads), and analyze traffic patterns (Google Analytics). You can control or disable cookies through your browser settings.

7. How We Share Your Information

We do not sell your personal information. We may share your information with:

• Service providers, such as Go High Level (CRM), Google (Analytics and Ads), email and SMS providers, and website hosting providers.
• Real estate professionals or affiliated parties, such as a co-operating broker, lender, or title company, but only as needed to facilitate a real estate transaction.
• Legal or regulatory authorities, if required to comply with applicable law, a court order, or to protect our legal rights.

8. Your Privacy Choices

Depending on your state of residence, you may have rights to: request access to the personal information we hold; request correction or deletion; opt out of certain marketing communications; and opt out of the sale or sharing of personal information for targeted advertising (where applicable under state law, such as California's CCPA/CPRA). To exercise any of these rights, contact us using the information below.

9. Data Retention

We retain your information for as long as necessary to provide our services and comply with legal, accounting, or reporting obligations, including Florida real estate recordkeeping requirements.

10. Children's Privacy

Our Site and services are not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

11. Third-Party Links

Our Site may contain links to third-party websites. We are not responsible for the privacy practices or content of those third-party sites.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be indicated by an updated "Last updated" date at the top of this page.

13. Contact Us

People's Choice Realty Services LLC
4014 Gunn Hwy Suite 243
[email protected]
844-729-9688